I am
You and me
we make
a good

Hi! My name is Chikka. Apparently some smart alec from an agency came up with the name. Regardless, I like it. Chikka chikka chikka, bum chikka chika. That’s my song. On that note (not the musical one), I am a chicken mascot that goes around doing really good things. I also double as your healthy food guide. A shout out to Freshly Foods. Love you guys for this wonderful avatar!

We are fun
We love innovating
We are about health

We are about people – A bunch that came together and built a USD 250 million company in little less than 10 years despite competition and recession. We believe in fun. Which is why, we have fun doing R&Ds and coming up with new healthy foods to eat. We have fun innovating and introducing new MDM free products.

We have fun perfecting old recipes and promoting healthy eating habits. And if there’s one thing that we take seriously, IT’S THE QUALITY OF THE FOOD. The previous line is in upper case and highlighted just to drive home the point that we are serious about QUALITY.

MDM is Bad
We never use MDM
Beware of MDM

If you are a human being, you must really read this. If you are a wonderful, health conscious, kind and family-first human being, then you must really, really read this!

MDM means Mechanically Deboned Meat. Sounds fancy, right? But there’s an ugly truth to it. In a language you can understand, it means “meat like thing” made from crushed bones. Most of the chicken sausages and chicken nuggets that you give your kids or loved ones are made with MDM. Have you ever wondered why the sausages look red and are cheap? It’s all because of MDM. The funny part is, the companies don’t even have to declare it. Disgusted? Thought so!





Chicken Range


Our chicken nuggets, chicken burgers, chicken sausages, chicken shawarmas and other chicken products are MDM FREE. They are all healthy food made from pure chicken breast, and if some customers are to be believed, they are also wholesome, full of goodness, tempting, tasty, awesome, amazing, irresistible, tikki pikki chikki (just checking if you are still focused) innovative, finger-licking good, full of texture, high on quality, great on deals, aromatic, delightful, delicious and just super uber cool.

Fish Range

Beef Range

Life Blog

Hi! I am a father of two, and a husband of one. I am here to write about kids and their eating habits, eating schedules, eating tantrums, eating tears, eating bribes and everything else related to eating.

So why is a father writing this? Why can’t a mother with some feeding experience write? Fair enough. To begin with, kids and eating is mom’s territory. Mostly. I am not trying to stereotype. I just think it is. It’s always the mom who takes care of the menu. And in my case, it’s not any different too. It’s the mommy who decides. And I am the one who frets. I am a classic back seat driver. Did they eat on time? Are they eating the right things? Is it hygienic? Was it refrigerated? I can just go on and on, literally fry my wife’s brain, and then eat it too.

So yeah! The way I fret, and the research that happens after that, qualifies me to write, I guess. So here we go.

It was different for our generation and the generations before us. Our folks had it simple? They would make the dish and then ask, “Will you eat?” It was a multiple-choice question. We could choose Yes or No. A “NO” would then probably meet a cold stare, a verbal threat or a long cane and then magically turn into YES.
Today, it’s about Kids VS Carbs, Proteins, Calories, Saturated fat, saturated parents. And then you have GMOs, MDMs, gluten, lactose, preservatives, more preservatives, colours, sugar, etc.

It’s no easy task. Now you know why I fret.

Anyway, this first blog of exquisite writing and cutting edge insights was all about establishing my credentials, or lack thereof. The next blog will be about MDM. What’s MDM? Well it’s an unpleasant truth that’s there in your food. Something that will make you fret.

That’s all from the fretty father, for now! See you around.

Hey. Welcome back to another edition of the Fretty Father. Today I am going to make you go IDBI. IDBI, I guess is my own TLA creation, and will wallow in self joy, till some 13year old comes and say DUH! Oh! BTW, IDBI means ‘I Don’t Believe It’.

So, get ready for an unhealthy serving of IDBI.

MDM means Mechanically Deboned Chicken-Meat. Which in simple terms means meat made out of the puree of Crushed Bones. Yucks… Disgusting… Wack… you keep going, I’ll give you a moment to reflect… And we are back… Is that even possible?! Yes! Apparently, you can crush bones, make a puree out of it that tastes and feels like meat. Then from this puree, you can make sausages or nuggets or burgers… basically anything and everything. And CYBT (can you believe that), for some reason, manufacturers don’t even have to declare it in the ingredients list. Yes, it’s legal!!!

So how do I know my product has MDM? For starters, look at the sausages, if they look red to you and it’s mighty cheap, it has MDM. Usually, if the packaging does not say “No MDM”, chances are it has.

I bet you never knew that. And right now, you are wondering how did I ever give my loved ones something so disgusting. It’s never too late. The next time you buy a chicken product, just Look out for the No MDM declaration on the packaging. ASAT (as simple as that)

Time for me to go home to my kids. In my next blog, I’ll talk about something that I feel like writing at that point in time.

Till then BYE, TC and HF. And yes, feel free to use my abbrvtns.

I am back, and so are school days. Waking up at 5:30 a.m. is back. ‘What will I put in my kids’ lunch box?’ is back. The way I see it, the “Back to Back” challenges are back. And because of all this, the headache is back.

So what’s the biggest headache?

What will my kids eat? The bus comes at 6:30 a.m. So what should they eat? Or should they eat at all so early in the morning? What should they eat for the first break? What should they eat for lunch? They don’t eat what they should eat. And I don’t want them to eat what they want to eat. So what should they eat? Confusing, right? You bet!

Now, every day has become a power struggle!

What my kids should eat comes back uneaten (if that’s even a word). And then because they have to eat something, my better half and me succumb to their demands and give them something to eat, knowing very well it’s not good for them. Having done that, I start questioning my parenting skills. I feel guilty, slightly depressed that I am not being a good parent. And when I am depressed I eat. And I eat what I should not eat.

In short, my kids drive me to eat what I should not eat. Do you get the irony of this all?

So what next?

I don’t know. I am still experimenting. But I need help. I need you readers out there to share if anything works for you – what you make, how you make it and how you convince your kids to eat it. And by anything, I mean anything. Of course, one can Google it out, but then one tends to trust someone who is sharing a personal experience.

So yeah, HELP! Fretty Father’s fretting. Hopefully I get to see some authentic, healthy, easy to make recipes in the comments section below. I just want to see my kids eat and eat the right things. Remember, you would not just be helping me, you’ll also be helping the fellow readers.

That’s all for today. And as I always do, I’ll be back soon with one of my other frets. Till then, live it up and say no to MDM.

Hi. I am back. So what’s my fret today? Homework, by far my favorite fret. There’s something about homework that really ticks me off. 

It all started with a conversation that I had with one of my kids’ teachers. I was very politely told, “You should not bring office work home. Finish everything at work, go home, and spend some quality time with your kids.” 

So like a good parent, I stopped bringing work home. But then when I reached home I’d see my kid doing homework! Wow, can you believe that? Don’t bring work home. Agreed. But what about homework? Shouldn’t the same apply? 

Homework just wrecks my weekend. One of my kids gets homework on Thursdays. That means my Friday and Saturday family time with the kids has gone for a toss. This is how it pans out. Friday is movie time. Just while I am beginning to enjoy the movie, the thought of homework will make a cameo appearance and remind me that we need to get back and do the homework. There goes my peace of mind and the movie. I go out with the kids to the park, and the stress of homework follows me, ensuring that I compromise on my fun time so that I can rush back home and get the kids going with the homework. Of course, the intelligent guy that I am, I have also tried  to finish off the homework first and go about living up our Fridays and Saturdays. But then this is what happens. We make a “Mission Homework” plan, assign schedules, responsibilities and timelines. Now they are kids. So things don’t exactly pan out the way we want. Little distractions, “Mom, I’m hungry”, “I am tired”, “Can I take a break?” situations happen. And what do we do? We just watch helplessly as the clock ticks by. We see our precious Friday time tick by. Bye-bye, Friday, and we are still not done with the homework. Time with kids still not done. Saturday creeps in and it’s time for homework all over again Aaaargh!

My question is: Why do they need homework in the first place? If I shouldn’t be bringing work home, why should they? Why can’t we change homework to “After School” work? Why can’t the kids sit the extra hour in the class and do the assignment, in the presence of the teachers. The way I see it, one teacher supervising the homework will free up approximately 28 parents. Now, imagine the whole school freeing up parents. Just thinking of this puts a smile on my face. Now, let’s talk quality time with kids.


Am I just rambling? Is my imagination just running wild? Do you all even agree with me? If yes, let me know by writing a Yes in the comments section of the blog. That way I know I’m not the only one fretting. Having said that, I am done for now. I’ll be back soon. Till then, live healthy and say NO to MDM. 


It is a given that in today’s economically unstable world many corners will be cut. And since MDM is processed and used in products consumers don’t necessarily expect to look like actual meat, you’ll never know whether what you’re eating contains something it shouldn’t. After all, it usually boils down to cost vs. healthy foods to eat.

Which should not be the case – ever. Bite into a Freshly Foods No MDM Chicken Nugget or No MDM Chicken Sausage and you will know the difference between real meat and MDM. Because your health and safety will always be a bigger priority. So yes, we may not be able to stop the use of MDM everywhere, but you can rest assured that Freshly Foods products will always be there as a tasty, convenient and healthy meal option.

Chikka wanted a cock-a-doodle-doo map. We said only Google would doo. So what we have here is our location map. Use it and you can physically contact us at our factory/office.

Cluck here to write to us.

We don’t work around the cluck. Our office timings are from 9:00 a.m. to 6:00 p.m. You can reach us on +9714 8802727.